SEO can seem complex, overwhelming and sometimes insurmountable. It’s no walk in the park, but it’s achievable with the right Brisbane SEO company behind you. SEO has the potential to super-power your business and to attract your ideal customers like a magnet. Media Heroes has developed a proven ‘6-Stage SEO Process‘ to deliver consistent results for our clients. We start by understanding your business and the health of your website, then we develop and roll out your customised Brisbane SEO strategy, measure the results and repeat the process to achieve success.
1. BUSINESS EVALUATION & SEO CONSULTATION
Through your initial FREE Discovery Session and subsequent in-depth SEO Consultation, we gain an understanding of how your business works, who your ideal customers are, and what each new enquiry is worth, so we know how to make you money. We review your website and current SEO performance, so we can share insights and identify any priorities. Finally, we discuss expectations and set agreed goals and timelines for the performance of your Brisbane SEO campaign.
2. SEO RESEARCH & STRATEGY
Time to roll up our sleeves. Our research includes detailed competitive analysis, keyword research and comprehensive auditing of your website. The research will be slightly different if you need a local Brisbane SEO campaign verses a national SEO campaign, but the fundamentals are the same. After our initial research, we’ll confirm the keyword targeting for your Brisbane SEO campaign and identify the best opportunities for your business to gain some quick wins and build momentum. We discuss how we can integrate your existing marketing activities with your SEO, develop your content marketing calendar and plan your Brisbane SEO campaign roll out.
3. ONSITE SEARCH ENGINE OPTIMISATION
Over many years, we’ve developed the leading SEO standards in the industry. This is an essential quality check for your Brisbane SEO campaign and ensures every website passes our strict audit process. The purpose is to make Google’s job as easy as possible to understand and index your website and to remove any barriers, which would otherwise prevent you from achieving page one results. The initial onsite SEO includes improvements to the build and coding, changes to website architecture, resolution of technical SEO issues, page speed optimisation, keyword distribution, and onsite content review and optimisation, plus much more. We address essential priorities, so your website passes our SEO standards document, and any remaining work is planned within your Brisbane SEO campaign.
4. OFFSITE SEARCH ENGINE OPTIMISATION
Building authority and credibility for your website is a key component of your Brisbane SEO campaign and it’s a continual process. Some of the tasks include high-quality link development, directory submissions, content marketing, social profile optimisation, guest blogs, content distribution and advice on social media and reviews. Your local Brisbane SEO Campaign Managerprioritises the work and continually tests Google’s response, so they’re able to adjust your campaign to deliver the very best results.
5. SEO ANALYSIS & REPORTING
You need to know what you’re getting for your money. Good communication and transparency are the keys to building a strong partnership. You’ll receive frequent updates and you’ll have the opportunity to book a phone consultation with your Brisbane SEO Campaign Manager each month to gain a clear picture of the work that’s been done, the results achieved and the plan forward. You’ll also have access to the Media Heroes Online SEO Dashboard to view rankings, traffic and conversions, accessible 24 hours a day, plus you’ll receive a reporting summary each month. Your Brisbane SEO Campaign Manager also uses the leading SEO tools to monitor and audit your SEO campaign, so we always have a clear picture of your performance.
6. REFINE & IMPROVE YOUR BRISBANE SEO CAMPAIGN
SEO is continual long-term process and it’s about building momentum, adjusting to external changes and responding to indexing and user signals. Google changes its algorithm around 500-600 times every year including approximately 4-6 major algorithm updates. Through vigilant monitoring, a balanced SEO campaign and continual testing, Media Heroes is able to keep you ahead of your competition. We revisit your strategy, discuss changes to your business goals, optimise your conversion rates, and constantly adjust your onsite and offsite SEO. If you want the best SEO Brisbane company, talk to Media Heroes and book in your FREE Discovery Sessiontoday.